Branding

Brand strategy and visual identity for the sensory toys company

Role

Branding Design, Research, Logo Design, Brand Identity, Strategy

Team

Crafta Digital Studio (Adva Alon, Chen Kesem Or, Maayan Mccowen)

Client

Playlearn USA

Year

April, 2019

The Brief

Playlearn's products are a source of relief and positivity for kids with special-needs, as well as for their families and professional caregivers.

Our main goal was to deliver the company’s core values in their new appearance as the heart driven, real, innovative & down to earth company it is.

After a deep research that included families and professionals, we have shaped the brand’s new strategy and formed it’s tone of voice and the new visual appearance - online and offline.

The new appearance was created for scalability and flexibility so it can serve the company for the long run.