Web Design
UX & visuals for the new website of the agency
Role
UX/UI Design, Visual Identity, Animation
Team
Crafta Digital Studio (Adva Alon, Chen Kesem Or, Maayan Mccowen)
Client
Monolith Digital Advantages
Year
May, 2019
The Challenge
Monolith is an advanced digital solutions agency that provides enterprises, startups and brands high end development services.
After a long period of time where the brand has been evolving, we have came into the conclusion that the old visual identity does not represent the company's abilities and status.
From this point we have began a branding process that will reflect the values and uniqueness of the agency.
The Solution
The strategy process has included Competitor research, definition of the target audiences, setting up the Tone Of Voice and company's values, on which eventually we have established the brand logo and visual identity.
My role at this process was to create the visuals & illustrations that will suit the new brand identity and match the values. And to create the Careers screen.
The Visuals
Careers Screen
The main goal for this screen was to communicate the company’s life & vibe, alongside the open positions.
So we decided on a unique layout incorporating imagery within it.
The Posts
Reflection
Final Thoughts
My main conclusion from this project is that collaboration is key.
Each team member contribute her part, we have worked together to bring our vision to life, and created a beautiful re-branding.
