Digital Campaign

Digital responsive activity for the Nutella’s Good morning mosaic campaign

 

Role

Concept, UX, UI, Visual Design

Team

Crafta Digital Studio (Adva Alon, Chen Kesem Or, Maayan Mccowen)

 

Client

Ferrero Group

Year

Jan 2019

 
 

The Brief

 

Concept, wireframing and design for Nutella’s Good morning mosaic campaign - a digital responsive activity, which invited users to create a personal label with their own family photos. In addition, they could also appear on the limited edition jars and win a trip to New York.

 

The personal packaging and campaign could be shared by the users on Facebook, in order to increase visibility and engagement.

 
 
Artboard 1.jpg
 
Artboard 2.jpg
 
 
 

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