Digital Campaign
Digital responsive activity for the Nutella’s Good morning mosaic campaign
Role
Concept, UX, UI, Visual Design
Team
Crafta Digital Studio (Adva Alon, Chen Kesem Or, Maayan Mccowen)
Client
Ferrero Group
Year
Jan 2019
The Brief
Concept, wireframing and design for Nutella’s Good morning mosaic campaign - a digital responsive activity, which invited users to create a personal label with their own family photos. In addition, they could also appear on the limited edition jars and win a trip to New York.
The personal packaging and campaign could be shared by the users on Facebook, in order to increase visibility and engagement.